We are a global leader in the active entertainment sector with over 20 years of experience in supporting businesses with their custom-branded products – you can trust that you’re in expert hands. We act as an extension of your business helping you determine what you need, when you need it, and how much you need.
We specialise in end-to-end solutions, from design and manufacturing to logistics management and post-purchase support. We have dedicated teams in Account Management, Design, Logistics, Marketing, and Finance, each highly skilled in their field, to ensure every aspect of your supply chain is expertly managed.
Our long-standing factory partnerships allow us to deliver exceptional quality, competitive pricing, and seamless execution. With local support, flexible delivery options, and full supply chain transparency, we make group supply easy, reliable, and cost-effective for franchise networks, multi-site parks, and brands operating across multiple regions or countries.
From factory-direct partnerships to fully managed fulfilment, we offer flexible supply models designed to support your growth, reduce complexity, and streamline operations across multiple venues. Below are our 4 core Supply Models. Each can be customised to align perfectly with your operational goals:
Factory Direct Maximise Value, Maintain Control.
Work directly with our skilled, long-standing, certified factory partners to benefit from our buying power, efficient production, high standards, consistent quality, and clear communication throughout the production process.
10+ years of trusted, reliable factory partnerships
Rigorous QC procedures to ensure accurate and precise product output
Fully capable of meeting any required industry certification standards
Our experienced team is always in the background, ready to support you whenever needed
DROP SHIP TO VENUE Hassle-Free Delivery to Your Venue.
Let us take the stress out of fulfilment. We handle the entire shipping process from start to finish, delivering your branded products directly to each venue quickly, reliably, and on your schedule.
Over 30 million products shipped annually – strong buying power means competitive pricing
With offices in the UK, USA, and the Netherlands, you can feel secure knowing your money is safe with a western-based company
We’re on your time zone for easy communication – just a phone call away
Flexible payment plans: weekly, monthly, or one-off
DROP SHIP WITH WAREHOUSING Reliable Stock. Ready When You Are.
Get all the benefits of our Drop Ship to Venue service, plus the added security of local warehousing.
Your custom products are stored in our strategically located global warehouses – ready for fast, reliable delivery whenever you need them.
Peace of mind knowing your essential stock is already on the ground
Receive what you need, when you need it: cartons, pallets, or on a pre-set schedule
Save on shipping by bundling all your branded products into one convenient delivery
Fast, efficient delivery from our global warehouse network:
London, UK
Kansas, USA
Montreal, Canada
Rotterdam, Netherlands
Lyon, France
China
360° Supply Smarter Supply for Multi-Site Operations
Includes all the benefits of our Drop Ship to Venue and Drop Ship with Warehousing models, plus…
For multi-site operators and group networks looking to streamline custom product procurement and stock management, our Full-Service model simplifies every step without sacrificing control. We monitor your stock and notify you when it’s time to reorder, keeping you in control of your stock while reducing your team’s workload.
Inventory monitoring – we track stock levels and alert you when it’s time to reorder
Advanced reporting features:
Real-time inventory visibility
Sales and revenue tracking
Inbound delivery updates
Custom reports and forecasting tools
Online Order Portals option available
Global Manufacturing Network
Samurai leverages a diversified global manufacturing network that allows us to adapt quickly and strategically to shifting international trade policies. By sourcing and producing products across multiple regions, we minimise risk, maintain cost competitiveness, and ensure uninterrupted supply to our customers. This agile approach enables us to navigate the complexities of evolving global tariff structures while delivering consistent quality and value.
Online Order Portals
Simple, Centralised Ordering, 24/7
Simplify ordering across multiple locations with a custom-branded portal built specifically for your group. Each venue can log in anytime to view products, place orders, and track purchase history, all within an easy-to-use platform while you maintain full control over access, pricing, and product visibility.
Give every park instant access to a full, custom-branded product catalogue any time, from any device. Individual logins let each venue place orders, view their own history, and manage reordering with ease. The system stores order history to refer back to and saves previous delivery details making repeat purchases fast and simple.
Our portals support pallet and carton shipping to help venues consolidate orders and maximise freight efficiency. Parks can choose the best delivery method for their order which will reduce unnecessary costs across your group, saving time and money with smarter logistics.
Access real-time stock levels, track inbound deliveries, and generate custom reports by product, location, or timeframe. Gain deeper insights into each venue’s buying patterns, monitor performance, and compare trends month over month. From detailed sales analysis to accurate forecasting, you’ll have the data you need to make smarter and faster business decisions.
The portal reflects your group’s branding and includes dedicated space for announcements, promotions, or internal updates. It’s not just an ordering tool, it can serve as a powerful communication hub for your parks.
Plus, it allows for you to easily expand your catalogue. Every product we produce can be added to your portal, allowing you to grow your offering as your business evolves.
With multiple user accounts and tiered access levels, each team member can manage their own orders while top-tier managers can be granted access to monitor all activity.
The portal is built to work how you work, supporting your internal ordering processes and buying structures.
Parks can contact us directly for support, reducing the need for higher management to handle minor queries freeing up their time to focus on running the business.
See how our customers have used our supply models to streamline their custom-branded product supply, each tailoring the solution to their specific needs.
Ko Group
France, Belgium and Luxembourg
360° Supply Model
By centralising inventory and managing procurement and distribution on Ko Group’s behalf, we helped reduce overheads and staffing needs, creating a more efficient and scalable supply chain.
Oxygen Activeplay streamlined their supply chain by consolidating inventory and logistics with Samurai, leading to lower costs, fewer suppliers to manage, and faster, more reliable deliveries.
Whether you’re running ten venues or a hundred, our flexible group supply models are built to grow with you. Start with a free, confidential review. Share your challenges and we’ll find smart, effective solutions for your business.
Let’s explore how we can streamline your supply chain.
Book A Free Consultation
Discover tailored solutions and expert guidance in a one-on-one session with our specialists.
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