Generic Grip Socks create a new revenue stream AND solve visitor challenges

Located on the outskirts of Denver, Water World Colorado boasts 50 attractions across 70 acres and is a popular destination for locals and tourists alike.

When approached by the team at Samurai, Jason Ralph, General Manager of Water World Colorado, initially was concerned about grip socks being used on waterslides and their impact on visitors ability to slide smoothly.  Happily, Samurai alleviated his concerns, providing Jason with samples of a partial gel grip sock, with no gel covering the heel area – enabling easy and effortless sliding.

Jason took the sample socks with him on his family vacation to test them, and was impressed with their functionality and benefits.  Upon arriving back in Colorado, Jason quickly placed an order of the partial gel grip socks with Samurai.

Grip Socks that provide solutions!

The expanses of concrete around Water World Colorado quickly get very hot, so Samurai’s generic grip socks provide a cost-effective solution to park visitors to protect their feet from the scorching ground.

In addition to protecting visitors’ feet from the hot ground, the socks enhance the visitor experience, as they alleviate the need for visitors to use the shoe drop facility, giving them more time to enjoy all the attractions Water World has to offer.

Visitors purchasing and wearing the socks around Water World Colorado is proving to help with general tidiness and presentation around the water park; less pairs of flip flops and other footwear are accumulating at ride entries, further reducing trip hazards, the accumulation of lost property, and theft of footwear.

Water shoes are available for purchase by park visitors at Water World, however, at half the price of shoes, Samurai’s generic grip socks have proven to be a popular and welcome option for visitors to Water World, which is located in the lower socio-economic demographic area of Federal Heights.

Further health & safety benefits

The grip socks have further benefits of protecting feet from grazes and cuts in and out of the pool and facilities, minimising the spread of bacteria from feet, all whilst being an additional merchandise revenue stream for the water park.

The team at Water World Colorado are also considering incorporating the aqua socks into their evacuation plans – in some instances, in the event of evacuation some park visitors may have to walk over a half a mile on the hot ground to get to the evacuation point.  Providing socks to park visitors in these rare occasions would provide an added degree of comfort.

Realising brand vision

Samurai are currently working closely with the Water World team to explore design options for a customized logo branded sock – to bring the park’s vibrant brand and colors to life, and offering an ongoing promotional tool long after customers have visited the park.

The team at Samurai Products have vast experience in providing both generic and customized branded aqua socks to water parks located over the globe. We can work within your budget, and help with creating informative Point Of Sale (POS) material for your aqua socks, to encourage customer purchases and drive revenue opportunities.

With a warehouse located in Atlanta Georgia, Samurai is well placed to assist you with not just your aqua socks, but all customized branded product needs.  Please get in touch with us today, we’d love to help you get your brand out there!