From 4,000 to 10,500 pairs in just two weeks: Anderton Centre’s Aqua Park success

On 3 August 2026, the Anderton Centre opened its brand-new Aqua Park at Lower Rivington Reservoir in Lancashire.

The new attraction gives visitors the chance to take on an inflatable obstacle course on the water, adding another activity to the Centre’s wide range of outdoor experiences.

A recommendation from another Aqua Park

The Anderton Centre was introduced to Samurai through Lincoln Aqua Park, another Samurai customer already using our Generic Grip Socks.

After getting in touch, Kiran, one of our Account Managers, spoke with the Anderton Centre about their plans for the new attraction and the benefits of providing customers with grip socks. From safety and grip on wet surfaces to creating a simple additional revenue opportunity, socks can become an important part of the Aqua Park experience for both you and your customers.

The Anderton Centre decided to start with a smaller order to test the socks ahead of the launch, placing their first order for 4,000 pairs. It was a good place to start but they soon realised they were going to need a lot more.

10,500 pairs just two weeks later

Just two weeks after placing their first order, the Anderton Centre came back to Samurai with a second order, this time for an impressive 10,500 pairs of our Generic Grip Socks.

The Aqua Park requires guests to wear grip socks while using the inflatable course, helping provide additional grip as they make their way around the different obstacles. With the hot weather the UK has experienced this summer, they also provide an extra layer of protection from hot surfaces, whether guests are on the inflatables or walking around the Centre.

Customers can purchase them at the centre, creating an additional revenue opportunity for the Anderton Centre.

The scale of the second order showed just how quickly the socks had become an important part of the Aqua Park’s operation.

‘We tried the socks after a recommendation from Suzie, who runs the Lincoln Aqua Park. I personally have found the socks to be great, and have a good amount of grip on them. We have not yet had any customer feedback on the socks, but all have enjoyed their experience on the Aqua Park, which I am sure was enhanced by good grippy socks. I have enjoyed working with Samurai; Kiran is fantastic and always responds very quickly, which is greatly appreciated 🙂’

– Administrative Operations and Marketing Lead, Anderton Centre

More than just Aqua Park socks

The socks haven’t just stayed on the Aqua Park. One of the Anderton Centre team has even been wearing her Samurai grip socks for Pilates, showing that they’re useful beyond the Aqua Park too.

Customers can reuse them on future visits or take them home and use them for other activities. Offering a good-quality product that customers can continue to use after their visit is another small detail that can leave a lasting impression.

What’s next?

With the Aqua Park clearly a hit with customers, the relationship between Samurai and the Anderton Centre is only getting started.

Following the success of their first two orders, the team are already looking ahead to next season with plans to explore custom branded socks with the Anderton Centre’s logo and branding. It’s a natural next step, turning an essential part of the customer experience into another opportunity to reinforce the Anderton Centre brand.

Give our Generic Socks a try for yourself with a minimum order of just 1,000 pairs split across sizes: Order Generic Socks Here