Optimising Oxygen Activeplay’s Warehousing and Distribution of Custom Products

Maximising Efficiency Across Their Multiple UK Venues

The Challenge

Oxygen Activeplay, a leading indoor activity park group in the UK, has seen continued success, opening multiple new venues in recent years. As the business grew, so did the opportunity to optimise the supply of their custom-branded products. While their existing processes were effective, they approached us to explore how they could further streamline and scale their current offering. Their goal was to secure a consistent supply strategy, enhancing the products and services they current offer and ensure it aligns to their future growth plans. They were also looking for a partner capable of delivering this competitively, without compromising on service or reliability. Within that service, it had to integrate seamlessly with in-house order management system.

The Solution: Drop Ship with Warehousing

To address these challenges, Oxygen Activeplay partnered with Samurai to implement a version of our ‘Drop Ship with Warehousing’ model. This centralised Oxygen Activeplay’s inventory into Samurai’s UK warehouse, transforming how stock was managed and distributed.
Key elements of the solution included:

• Centralised storage and cost reduction: By housing all inventory in one location, Oxygen Activeplay significantly reduced warehousing expenses and minimised the need for multiple suppliers.

• Faster distribution: With a 2–3 day delivery timeframe and having all products held in one location, venues can receive stock quickly, ensuring smooth day-to-day operations.

• Flexible fulfilment: Consolidating products allows for frequent ordering in smaller volumes to avoid overstocking and running out of stock.

The Results

The implementation of this model delivered measurable improvements across the group:

• Reduced costs: Centralised warehousing and fewer shipments cut down on both storage and delivery costs.
• Simplified supplier management: Managing fewer vendors reduced admin time and streamlined procurement.
• Reliable stock availability: Consistent shipping timelines ensured Oxygen Activeplay venues always had the supplies they needed to operate without disruption.
• Competitive pricing: The model was competitively priced to meet Oxygen’s benchmarks while maintaining a high quality service.

Conclusion

Oxygen Activeplay’s adoption of our ‘Drop Ship with Warehousing’ model demonstrates the benefits of strategic inventory management, helping the business reduce costs and streamline logistics, while maintaining seamless operations across their multiple locations and using their own online order system.