How to Maximise Halloween Revenue in FECs and Trampoline Parks

The Growing Commercial Impact of Halloween

Halloween has become one of the most valuable seasonal opportunities for attractions and leisure venues around the world. For Family Entertainment Centres (FECs), trampoline parks and activity venues, October offers a chance to drive repeat visits, increase retail spend, and refresh the guest experience.

Consumer behaviour backs this up. According to research from the National Retail Federation, Halloween spending in the United States alone was expected to reach over $13.1 billion annually in 2025, setting a new record and rising significantly from $11.6 billion the year before. With an estimated 73% of consumers celebrating Halloween in 2025, the occasion continues to represent a significant seasonal opportunity for attractions and entertainment venues. For Family Entertainment Centres, this is something to be aware of – and capitalise on.

This trend isn’t limited to the US. In the UK, Halloween spending is also projected to reach approximately £779 million, highlighting the growing opportunity across markets.

Why Families Spend More on Experiences During Halloween

While households may be more cautious with discretionary spending these days, families consistently prioritise shared experiences and activities with their children. That makes Halloween a natural fit for trampoline parks, soft play centres and entertainment attractions. The key is turning a single-day holiday into a seasonal experience.

Halloween Event Ideas for FECs and Trampoline Parks

Across the attractions industry, many operators now run Halloween-themed programmes throughout October, from glow jump nights and costume sessions to themed games and decorations. Even relatively simple changes such as pumpkin decor, Halloween lighting, or themed music can transform the atmosphere and create a noticeably different guest experience.

Best-Selling Halloween Merchandise Ideas for Entertainment Centres

Seasonal merchandise also plays an important role in maximising the opportunity and creating an immersive experience. Rotating products such as limited-edition novelty socks or themed apparel give repeat visitors something new to purchase while reinforcing your venue’s brand.

Small impulse purchases often perform well during seasonal events, particularly when they complement the experience itself. In a typical FEC environment, Halloween retail opportunities might include:

• Limited-edition Halloween grip socks
• Themed slush cups or drinkware
• Glow accessories for evening sessions
• Small merchandise bundles for younger guests

To make planning easier, we’re also offering Generic Halloween Glow Socks available* for pre-order, with two designs to choose from. Contact us before 15 May to place an order.

*This option is only available for operators in Europe and USA.

How Leading Theme Parks Maximise Halloween Revenue

Major attractions across Europe have embraced this seasonal approach as well. Germany’s Europa-Park, one of the continent’s largest theme parks, transforms its resort each autumn with extensive Halloween theming, live entertainment and seasonal shows running across the park throughout October. Industry reporting from Blooloop also highlights how Halloween has become a significant revenue driver for attractions worldwide.

How to Maximise Halloween Revenue in Trampoline Parks & FECs

For FEC operators, the takeaway is simple: Halloween isn’t just a single evening, it can be a full month of engagement and revenue with the right programme in place and the right retail strategy. The venues that make the most of seasonal events are usually the ones that plan early and have the right products ready to go.

At Samurai, we specialise in creating customised branded merchandise for trampoline parks and active entertainment venues worldwide. From design to delivery, we help bring your ideas to life.

Get in touch to start planning your next seasonal range.