About Samurai

No one understands active entertainment products like Samurai.

We specialise in designing, manufacturing and delivering innovative custom-branded active entertainment products. Our world-leading expertise is trusted by some of the most recognisable venues in the world.

Company Overview

Established in 2004, we provide high-quality, custom-branded products, at a competitive price, to the active entertainment industry. With our market-leading expertise, we can help you realise your vision and add value to your brand.

We provide a complete end-to-end solution, simplifying custom-branded active entertainment products and leaving you time to concentrate on making your business a success. We supply Grip Socks, Party Packs, custom clothing, retail products and accessories.

Our vast client numbers and their stellar reviews speak for themselves — which is why we are the #1 supplier of branded products for entertainment venues globally.

We believe that transparent communication throughout your journey is key, and your dedicated Account Manager will make sure you are informed of what’s happening with your customised products at each step.

About Samurai Samurai Products

Meet The Team

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We're On A Mission

Samurai offers active entertainment venues a wide range of well-designed, quality custom-branded products at low prices to help them reach their business goals.

We firmly believe in innovation, creativity, and expertise — from design to delivery. These values underpin our creative, commercial, and ethical approaches to our business.

That’s what makes Samurai different.

Latest Resources

Stay up to date on the latest trends, industry insights, and best practices with our blog and news articles.

Our Partners

Working together makes us stronger!

About Samurai Samurai Products
International Association of Amusement Parks and Attractions (IAAPA)

Founded in 1918, IAAPA is the premier trade association dedicated to supporting and representing the attractions industry. With members from more than 100 countries, it is the largest global organisation of its kind.

Members include professionals from active entertainment venues, aqua and water parks, family entertainment centres (FECs), manufacturers, suppliers and more.

As an IAAPA member, we are proud to be part of a forward-thinking organisation that provides education, information, events, and opportunities to work alongside our peers in the active entertainment industry.

About Samurai Samurai Products
World Waterpark Association (WWA)

The World Waterpark Association, established in 1981, is an international not-for-profit member-based trade association that serves waterparks, aquatic venues, and spray parks of all shapes and sizes. The WWA is focused on providing park and supplier members with the education and networking that they need to operate safely and effectively.

With over 1500 members globally, the WWA is the largest organisation dedicated to supporting the water leisure industry.

About Samurai Samurai Products
International Association of Amusement Parks and Attractions (IAAPA)

Founded in 1918, IAAPA is the premier trade association dedicated to supporting and representing the attractions industry. With members from more than 100 countries, it is the largest global organisation of its kind.

Members include professionals from active entertainment venues, aqua and water parks, family entertainment centres (FECs), manufacturers, suppliers and more.

As an IAAPA member, we are proud to be part of a forward-thinking organisation that provides education, information, events, and opportunities to work alongside our peers in the active entertainment industry.

About Samurai Samurai Products
World Waterpark Association (WWA)

The World Waterpark Association, established in 1981, is an international not-for-profit member-based trade association that serves waterparks, aquatic venues, and spray parks of all shapes and sizes. The WWA is focused on providing park and supplier members with the education and networking that they need to operate safely and effectively.

With over 1500 members globally, the WWA is the largest organisation dedicated to supporting the water leisure industry.

About Samurai Samurai Products
International Adventure & Trampoline Park Association (IATP)

Founded in 2012, the International Adventure & Trampoline Park Association (IATP) is dedicated to serving the interests of adventure and trampoline park facilities, startups and the providers that support them.  IATP focuses on advancing safety, sharing best practices and promoting growth within the indoor adventure and trampoline park industry.

As IATP members, we are part of a network that promotes knowledge sharing and continuous improvement in the industry. This enables us to stay ahead of trends, share solutions and keep evolving the way we work, ensuring we deliver the highest standards to our customers.

Our Company History

Take a look back at our history and see how we've grown into the #1 supplier of Grip Socks and a global market leader in custom-branded products.

2004

  • Samurai was incorporated in the UK.
  • Why “Samurai”? The rules of a Samurai are Righteousness, Loyalty, Honor, Respect, Honesty, Courage and Consistency.
  • Samurai’s first office is established in Heathrow London.
About Samurai Samurai Products

2010

  • More office space is required to facilitate our growth.
  • Our new in-house designer helps us to elevate our service.

2013

  • We are doing something right — an additional Director and management personnel are appointed.
  • Samurai establishes an in-house marketing department.
  • Samurai now has established clients across Europe.
About Samurai Samurai Products

2018

  • Samurai Inc. is established in the U.S. Upon opening an office and warehouse in Atlanta, the business expands quickly.
  • Samurai completes a management buyout, and the business sets some ambitious goals for the future.
  • Samurai appoints dedicated Global Account Managers to support our expansion across the FEC markets in the US and the Middle East.
  • Samurai now has clients across North America, Canada, South America, the Middle East, Asia, Europe, Australasia, and the UK. We appreciate the support we get and strive to continue to deliver great service and product solutions to all our clients.
About Samurai Samurai Products

2021

  • Samurai quickly rebounds from the Covid pandemic and sets new records.
  • Samurai relocates to a fantastic new office facility near Windsor, UK.
  • Samurai values the quality of its team as we continue to expand through our sales, marketing and finance departments.
About Samurai Samurai Products
About Samurai Samurai Products

2005

  • The founders employ 2 new members of staff.
  • Start working with clients in the airline, beverage and FMCG sectors.
  • We spend more time in China establishing our factory partnerships.
  • Samurai begins supplying clients like AB InBev, Nike and more FMCG businesses.

2008

  • The team continues to grow, establishing dedicated freight, finance and sales departments.
  • Monster Energy drinks and Beam Suntory become our new clients.
  • Samurai’s annual turnover reaches our initial target 2 years ahead of schedule.
About Samurai Samurai Products

2014

  • The whole Samurai team celebrates our 10-year anniversary.
  • Start supplying the first trampoline park in the UK; the industry starts to boom.
  • Samurai buys 2 new businesses to help further our expansion.
  • Samurai sets up a dedicated warehouse near Shanghai, China.
  • Samurai becomes the #1 supplier of branded goods for the Family Entertainment Centre market across the UK and Europe.

2017

  • Samurai sets up a small office and warehouse in Lyon, France.
About Samurai Samurai Products

2020

  • Samurai completes a management buyout, and the business sets some ambitious goals for the future.
  • The UK leaves the European Union, so Samurai establishes a business in the Netherlands with a dedicated warehouse in Rotterdam to allow us to seamlessly manage our clients across Europe.
  • Samurai Inc. appoints more dedicated personnel.
About Samurai Samurai Products

2024

  • Samurai’s 20-year anniversary!
About Samurai Samurai Products
About Samurai Samurai Products

2004

  • Samurai was incorporated in the UK.
  • Why “Samurai”? The rules of a Samurai are — Righteousness, Loyalty, Honor, Respect, Honesty, Courage and Consistency.
  • Samurai’s first office is established in Heathrow London.
About Samurai Samurai Products
About Samurai Samurai Products

2005

  • The founders employ two new members of staff.
  • Start working with clients in the airline, beverage and FMCG sectors.
  • We spend more time in China establishing our factory partnerships.
  • Samurai begins supplying clients like AB InBev, Nike and more FMCG businesses.

2008

  • The team continues to grow, establishing dedicated freight, finance and sales departments.
  • Monster Energy drinks and Beam Suntory become our new clients.
  • Samurai’s annual turnover reaches our initial target 2 years ahead of schedule.
About Samurai Samurai Products
About Samurai Samurai Products

2010

  • More office space is required to facilitate our growth.
  • Our new in-house designer helps us to elevate our service.

2013

  • We are doing something right — an additional Director and management personnel is appointed.
  • Samurai establishes an in-house marketing department.
  • Samurai now has established clients across Europe.
About Samurai Samurai Products
About Samurai Samurai Products

2014

  • The whole Samurai team celebrates our 10-year anniversary.
  • Start supplying the first trampoline park in the UK; the industry starts to boom.
  • Samurai buys two new businesses to help further our expansion.
  • Samurai sets up a dedicated warehouse near Shanghai, China.
  • Samurai becomes the #1 supplier of branded goods for the Family Entertainment Centre market across the UK and Europe.

2017

  • Samurai sets up a small office and warehouse in Lyon, France.
About Samurai Samurai Products
About Samurai Samurai Products

2018

  • Samurai Inc. is established in the U.S. Upon opening an office and warehouse in Atlanta, the business expands quickly.
  • Samurai completes a management buyout, and the business sets some ambitious goals for the future.
  • Samurai appoints dedicated Global Account Managers to support our expansion across the FEC markets in the U.S and Middle East.
  • Samurai now has clients across North America, Canada, South America, the Middle East, Asia, Europe, Australasia, and the UK. We appreciate the support we get and strive to continue to deliver great service and product solutions to all our clients.
About Samurai Samurai Products
About Samurai Samurai Products

2020

  • Samurai completes a management buyout, and the business sets some ambitious goals for the future.
  • The UK leaves the European Union, so Samurai establishes a business in the Netherlands with a dedicated warehouse in Rotterdam to allow us to seamlessly manage our clients across Europe.
  • Samurai Inc. appoints more dedicated personnel.
About Samurai Samurai Products
About Samurai Samurai Products

2021

  • Samurai quickly rebounds from the Covid pandemic and sets new records.
  • Samurai relocates to a fantastic new office facility near Windsor, UK.
  • Samurai values the quality of its team as we continue to expand through our sales, marketing and finance departments.
About Samurai Samurai Products
About Samurai Samurai Products

2024

  • Samurai’s 20-year anniversary!

Samurai Across The Globe

  • Office: Atlanta, USA

    Warehouse: Kansas, USA

  • Office: Egham, UK

    Warehouse: Kent, UK

  • Warehouse and Office: Rotterdam, Netherlands
  • Warehouse: Montreal, Canada
  • Warehouse: Lyon, France
  • Warehouse: Shanghai
  • North America: 320+ Parks
  • South America: 10+ Parks
  • Europe: 550+ Parks
  • Africa: 10+ Parks
  • Middle East/Asia: 30+ Parks
  • Oceania: 3 Parks

What Our Customers Say

Careers at Samurai

We recognise that it’s the quality of our employees that enables our company to grow and remain highly successful. We are always looking for talented, innovative, and enthusiastic people to join our team around the world — people who believe in our core values: consistency, courage, honesty, loyalty, respect, honour and righteousness.

Currently, there are no available positions. However, if you believe your skills, experiences, or qualifications align with the values and goals of Samurai, we encourage you to connect with us to discuss any opportunities that may arise in the future or explore potential avenues for collaboration.